Andy Smith 00:00 
Before we begin, the PEMF podcast does not contain any medical advice, and the content provided is for informational purposes only. If you have any health concerns, please visit a healthcare professional.

Welcome back to another episode of the PEMF podcast, and today we're joined by Joe LeHotay, and we're going to be talking all things around the areas of high intensity versus low intensity because I know that's a big debate out there. And before we start, actually, Joe, massive advocate of PEMF, and there isn't anyone more of an advocate than someone that has PEMF written across their forehead. And it's a real defining feature and something that, you know, we've seen in your videos and every time I've seen you, it's always there, it's great, you know, we're trying to raise the profile PEMF, so thank you first and foremost for that advert. And Joe, I'll give you the floor for a minute to just introduce yourself and tell us what you're doing at the moment.

Joe LeHotay 00:54 
Yeah, Andy, thanks a lot for you guys for inviting us in here today. So we really appreciate the invite. Yeah, Joe LeHotay, I represent Pulse PEMF and been doing this for about eight years now. I've come out of the sort of conventional healthcare IT space in terms of business development and sales in that market for about 20 years. And when I started this eight years ago, I had been with my family doing a lot of holistic approaches and natural approaches to our own family's wellness and healthcare. And my whole business life was associated with sort of the other side of healthcare, the more business and insurance and pharmaceutical and surgery-based healthcare system. And when I found Pulse, when I found PEMF and Pulse, thereabouts, when we started, it just felt like a really natural progression into something that was part of my life in terms of being more holistic for the past 20 years or so. And so when I ran into Pulse, when I ran into PEMF, it really felt natural, felt like a great fit, and I've enjoyed it ever since. Amazing.

Andy Smith 02:12 
So describe that first, you know, when did you first meet? When did you and PEMF first meet? How did that happen?

Joe LeHotay 02:21 
Yeah, it was actually years before I met Pulse. This was probably around 2002 or three. And I was living in Chicago at the time and my chiropractor, acupuncture, traditional Chinese medicine doctor in the Chicago area was bringing a PEMF device into his office for the first time. And he was really familiar with it. It was called the Papimi. You've probably heard of it. Yeah, yeah. It was sort of the OG. Your PM device. Impulse, high intensity PEMF device from back in the day. And he was bringing that into his office. And I think he was the first person in the US to bring it in, to try on patients. And he was all the rave about it. He couldn't stop talking about it. He said it was wonderful. And so he invited all of his patients in to give it a five minute test drive. And we ended up getting in line for that. And we were probably 20th in line. And it was supposed to be five minutes a piece. And nobody was staying on it for only five minutes. They liked it too much. And so we ended up there for hours and hours and hours. And people were getting off of that thing, just raving about how wonderful it is. And this was gone now and they felt great. And we finally got, were able to get on it and we tried it and everything. And so I did have an initial introduction way before PULSE, about 15, 16 years prior to PULSE. And when I was first introduced to PULSE, I had been called by a friend of mine who I also knew from way back. And the company I was with at the time in the healthcare IT space was being sold. And they had already told us business guys that we were all gonna be fired. And we were all gonna have to look for jobs because the company purchasing our company was only gonna be buying our technology. So they didn't want any of the salespeople. And so we had about six months, we meaning all of us sales guys that were with that company, we had about six months of paid job search where we were able to talk with a whole bunch of recruiters and look at interesting opportunities. And I'm so grateful and thankful for that time of thinking, hey, I'm losing my job, but shoot, somebody's still paying me. They're not really looking for me to do anything. The CEO of the company is preparing the company to sell. He is not even looking at us. And our boss, the sales manager, took a job with the competition. So we really didn't have much to do except look for our next job. And that's what we were doing. And a friend of mine called me one day and told me about Pulse and told me that he had tried this high intensity PEMF. I was sort of reminded of what that was from years back. And he said, I tried it and my frozen shoulder feels great. I can get things off the top shelf. I'm doing this again for the first time in 25 years. I can't believe it. And he says, I'm joining the company, I'm joining Pulse. And I said, well, that sounds great for you, Jeff. I'm super happy for you. Let me know how that goes. Give me a call in a few weeks. Tell me how it's going. Well, he called me a couple of days later and said that the rep in Chicago had moved and left the company. And so he asked me if I wanted to have an interview. And so I talked to Pulse and talked to the leadership and I joined right then and there. And it was the most fun I've ever had coming on eight years now. So enjoy every minute of it.

Andy Smith 06:08 
No, it's amazing. And it's always good to have your own personal experience with PEMF. You know, like myself, I've had my own health scares and PEMF was where I began and where it started. And and it becomes PEMF doesn't become a product, as you know, it's like it becomes a passion and it's all about raising awareness.

Joe LeHotay 06:26 
It's a lifestyle.

Andy Smith 06:27 
Exactly. Yeah. And and it's the feeling of seeing people, the benefits they're getting from PEMF is incredible. So, yeah, across the journey, you know, there's I think you you're a good one to explain the difference between low and high intensity devices, because we've mentioned it a number of times on the podcast there that the first characterization, I would say, when it comes to PEMF devices is low intensity, high intensity issue, kind of two characteristics that then you then sprint off onto the other characteristics of PEMF device throughout the journey. You know, new med is is helping to educate these different modalities. But I went into manufacturing my own device, which was to accelerate device. And that device kind of sits within the low to medium range intensity. So but I don't want people to understand that I necessarily think that low intensity is better. There's there is a reason for people to have one or the other. And, you know, maybe in the future, accelerate, we will go down the route of a high intensity device. But from from your side, Joe, can you can you give a good explanation as to what is a low intensity? What is a high intensity and why is is is pulse doing a high intensity?

Joe LeHotay 07:48 
Yeah, so let me just put a sort of an umbrella over that whole topic, to sort of get some reference here. In my experience, yes, there are low intensity devices, mostly mats, they're referred to as mats. And then there are high intensity devices that I refer to as systems just to draw a distinction between the two. Not that that's, that's a distinction that makes the most sense necessarily, but that's sort of how I think of it. The thing I've found is that about 90% of the PEMF market in terms of the consumers, the users of PEMF globally, are using the low intensity devices. And that's probably for a number of reasons. There are a lot more companies offering them I think is one of the reasons. They're usually a lot lower priced, which gives access to many more people. There are a lot more Hyundai's on the road than there are Aston Martin's, for example. And so, you know, it may be, it may be correlated to cost because these low to high intensity devices do have a cost correlation to them as well, as a power and intensity correlation. And so, even when people come up to me and say, yes, I'm familiar with PEMF when I ask them that, hey, you know, somebody walks up to me at a conference, oh, you guys are PEMF. Yeah, I've used PEMF before. Nine out of 10 times, they'll still be surprised when they get on pulse. And I know that's the same when they get on Hugo, right? Or when they get on Magnawave, they didn't realize that those devices were PEMF, because they're just so used to the mats that don't have that tactile sensation. And so, really, and I've heard you talk about this before on your podcast, too. That's the big difference between what the user feel, you know, what the user feels, there's less of a tactile sensation on the low intensity devices, if any, some of them have no tactile sensation whatsoever. You say that your your new med is sort of up to meet maybe a medium intensity. So maybe there's some tactile, you know, feeling when you're on that device. But really, that's the main difference between what the user experiences either, either not much of anything, very little, or as much as they prefer. You know, it can be very, very aggressive, as you know, and some of the better impulse or high intensity devices allow you to regulate that, those settings, pretty, pretty variably. So it can be really gentle still, or it can be medium or it can be, I really want to be, you know, popped and punched and, you know, aggressively worked on and some people really prefer that. I think pulse, you know, and and I'm just I'm speculating here on why, you know, it was created the way it was created. But to do that, I'll tell the story of the founder of pulse, a guy by the name of Paul Webb, and you can see him on the pulse website and things he's told his story, you know, publicly before, and what had happened to him in his late 20s. And he's in his 50s now. So this was years back, his late 20s, he was in four accidents, basically, incidents that left him in very, very suppressing pain and oppressing pain for a number of years. He was in a couple of car accidents. He was mugged at one point and he had a lifting accident where he tried to lift a piano and he hurt his back. And so he was in pain for about 20 years and he was never of the mind of looking to the medical establishment for medications, surgeries, and procedures. So he was always seeking out natural and holistic approaches to his pain and his situation. And there wasn't a lot that worked. And he had grown up as an athlete and a very active person. He was always outside shooting hoops and in the woods and hunting and doing all kinds of things. There were a lot of things he couldn't do because even if he tried to do them in this condition, it would take him forever to recover and he'd feel like garbage for several days or weeks afterwards. And so he was just in a bad state. Well, finally one day he's on the internet and he finds a machine that he can purchase, a PEMF machine. And he says, okay, well, this looks like it's getting some good results over in Europe, I think was his thought. I think that's the information he saw. He ended up obtaining a device and he said the first time he used it, he had no pain in his body that night going to bed. And he woke up the next morning, everything was fine. So he decided for himself that he was going to use it religiously and see how much of a change it could make in his life. And he was thrilled. Well, he used it for a few months and then the machine acted up on him and it couldn't operate anymore. It was broke and carved out on him. And so when he went to go fix it, the company to fix it was in somebody's garage. And so he had a thought, well, maybe I should create this of my own. And I know if it works on me, took my pain away, it'll work on because I'm pretty bad. He was pretty bad case. It'll work on anybody. And so he decided to create it on his own and put it to market. And he decided to go with the really high quality parts and really high voltage engineering, which costs a little bit more, well, maybe even a lot more. So bringing a product like that to market, you're entering into the market at a much higher level in terms of price. But we've come a long way. And that was about 17, 18 years ago. And the way the company's running now and our deployments in the United States, we don't do too much internationally yet, as you probably know. But in the States, we're going strong and it's a lot of fun. And I think for him, he just saw the results happen for him so quickly that he probably correlated in his mind that he couldn't possibly fathom getting results that quickly and powerfully with something that was a fraction of the power. I'm guessing there. I guess it's sort of an educated guess, but I think that was probably his thought. And so he said to himself, let's bring this to market.

Andy Smith 14:52 
So that kind of leads my next question actually like do you think that's the higher power devices like the super high power devices like pulse have a different whether that's more beneficial less beneficial but a different result to the low powered ones on on the body and on the outcome.

Joe LeHotay 15:11 
I think my educated answer to that in terms of experience would be, yeah, I just think of it in simple terms. I envision more work being done in a shorter amount of time. So more efficiency, that's how I would put it. And so I never, you know, if you've seen any of my work, I think all PEMF is good PEMF. I mean, I ground, I have my feet on a grounding mat right now. I don't feel anything in my feet, right? But I know that it's adding electrons from the ground, from deep in the earth. I did it this morning next to my mailbox. I go out, I'm looking at it right now. When the sun comes up, I'm standing next to my mailbox, usually listening to a podcast, looking at the sunrise with bare feet on the grass. And so I know there are benefits to receiving that resonance either from the earth or from some of these low intensity devices. But then again, if someone has a specific deep issue in their knee, let's say, or in a joint or in an ankle, let's say, you know, I see healing coming more efficiently and more quickly using high power in some of those cases.

Andy Smith 16:36 
And I think from my experience in terms of the low and high intensity devices, something I think that happens more immediately with high intensity is the pain effect in terms of both devices, both versions, low and high, are working on fixing the problem and the ultimate goal is fixing the issue that's causing the pain. But the higher intensity devices we kind of often have this response where people can get up off the chair immediately in less pain, you know, and it's slightly more so than the lower intensity devices and whether that's because they're helping to block pain signals or if it's just that you're, you know, putting more engine into, you know, putting more diesel in the engine, you know, from the first instance. So the one way or another, that's the feedback that I've kind of had an even personal experience using myself. I've used pulse centers, I've used Hugo devices and it's just that pain blocking ability that happens like a lot more quicker with the high intensity. So no, that's good.

Joe LeHotay 17:38 
Yeah, and I would push back slightly on that in terms of just terminology and think of it more as not pain blocking necessarily, sort of analgesic aspirin type mechanism, but circulation, oxygenation, assimilation of nutrients and those things that help the body heal. And just sometimes getting that blood flowing in a quick manner like that delivers more oxygen to those areas, loosens up the area, just helps the person to feel a little bit better. And what I find is, and I don't disagree with you that results can certainly be achieved with both methods, low and high intensity. Time is of the essence in terms of getting buy-in from the user. And so, somebody like you and me, and we've been around PEMF for a long time, and certainly you have a lot more knowledge of the various spectrum of devices than I do even, you know that some people will get on a lower intensity device. And even though if they use that device consistently, they would see some of the same benefits that you just drew out for the high intensity perhaps, but they don't give it enough of an opportunity because if their life doesn't change the first time they get on it, it takes a lot more convincing to get them to come back and try it again. And that's the big benefit of, in my opinion, the high intensity because it gets the buy-in quickly and now the person will be more consistent and receive the full benefits, generally speaking, you know, population-wide.

Andy Smith 19:29 
Yeah, yeah. So the other the other kind of thing when we're talking about intensity is frequencies. And there's something we bring up a lot on this podcast because lower intensity devices tend to rely more on their frequencies and they want to put out more of a guideline in terms of what frequency works for what condition and the worst sort of thing. And it's something that I kind of push back on quite a bit because that yes, there are there are conditions that respond better to certain frequencies, but it overcomplicates PEMF in my opinion. And a lot of the time it's kind of like, you know, just apply the PEMF therapy, apply it at the right low frequencies, high, you know, high intensities, whatever, whatever you're putting in there. But what's your spin on when it comes to the high intensity devices? Because, you know, my understanding is they're a little bit less reliant on the frequency. Some of the devices, especially the Hugo device, you know, when you turn the intensity up, the frequency just dropped with it. So there's no way of control. There's no. Yeah, exactly. There's no control. Pulse gives you a bit more control.

Joe LeHotay 20:39 
On the higher end machine. Yeah, definitely. For sure. Yeah.

Andy Smith 20:42 
And do you think that's important? Do you think it's important to have the control of the frequencies at those intensities or what's your idea on this?

Joe LeHotay 20:50 
That's an interesting question. So I guess I could talk about it in a couple of ways. In what you said on the low intensity, concentrating more on setting a specific frequency, I see that and I understand why that's being done. Different tissue types, different organs, different areas of the body respond or I guess resonate with a certain frequency and you wanna match that frequency if you're trying to treat a specific tissue type or organ, let's just say. I think that's the, or purpose, application. I think that's probably how it's looked at and I'm not an expert on that, but I'm just sort of educated answer there. On the impulse side of things, rather than dial in a specific frequency that we're trying to aim for, I would look at it as an impulse hitting all of the different tissue types in an area, all of the different organs in a given area of the body at the same time with the same amount of power allowing all of those different tissue types and organs to resonate at their own frequency rather than trying to dial in a specific frequency that you think might serve a specific purpose. So I say it like this, let's say you're standing on a bridge over a river or a lake and you have 10 different stones in your hand that are all different sizes and you drop all of the stones at the same exact time into the water, the water gets impacted at the same time by all the stones, but all the circles that come from the stones are all different sizes. You have big ones, you have little tiny ones, you have medium sized ones and so those are all dictated by the size of the stone. So reverse that, the cells in the body resonate at different frequencies. If we hit them all at the same time, they will all resonate at their own frequency. So it's a different way of arriving at a similar result or similar mechanism. I hope that makes sense.

Andy Smith 23:15 
Yeah, no, it does make sense. So, coming to another aspect of high intensity devices is the cost. You know, you mentioned before that most people you talk to when they talk about PEMF or PEMF, they kind of go down the lower intensity route because a lot more people have them, they can afford them. What's your view on why high intensity is more expensive?

Joe LeHotay 23:40 
My view is that the energy that is needed to run through those devices and the inner workings of those devices from transformers to capacitors to just the way that the mechanisms are switched to the plugs that the high energy needs to run through, these are very high voltage electronics. And I think that that contributes to the high cost, frankly, just directly.

Andy Smith 24:16 
No, and I agree. I mean, the simple answer is they cost a hell of a lot more to put them together to make. So, I mean, and that's the thing. It's a question we get a lot is, you know, why does the cost correlate to the intensity? And, you know, like you say, the simple answer is that they cost a lot more to build. You've got to put more copper in them. You've got to put bigger in inductors, all the capacitors, everything goes into it. And they tend to be bigger systems. They tend to be bigger and heavier, bulkier systems because of all the technology that people ask.

Joe LeHotay 24:46 
So at all the time, why does this thing have to be so big? They ask that question because there are PEMF devices, as you know, that are basically just not much larger than this, right? I mean, on the low intensity side, and some you're running from an iPad, you're running from your phone, those are not high powered devices. And so, yeah, you're completely right. And you know better than most people, you're in the business of making them yourself. Yeah.

Andy Smith 25:16 
That's it. So a couple of views to I want to kind of dispel some some myths that go out online and all that sort of thing because the problem is there is low intensity manufacturers as high intensity manufacturers as medium intensity manufacturers. Obviously, those manufacturers want their device to be viewed as the best product out there. So but what we do see in the market is them kind of making these claims about other products. And, you know, it's not something I like to do or believe in or think, you know, if you're destroying the, you know, people are saying high intensity is dangerous. You know, all you're doing there is is discouraging people from PEMF and, you know, make putting putting PEMF into a bracket of dangerous. And and it's, you know, it's not something that I believe in at all. But the word overstimulation comes out quite a lot. And and the, you know, some of the people put out quite often that with high intensity, you can overstimulate yourself, whereas low intensity, you can't. And it's safe. Have you heard that? And what's what's normally response to to that sort of claim?

Joe LeHotay 26:25 
Sure. You know, I look at PEMF as especially the impulsive high intensity PEMF as cellular exercise. And, you know, it has many if not all the same physiological benefits on the cell in terms of mitochondria production, respiration, circulation, as physical exercise does. And so can you physically exercise and overdo that? Of course you can. And do people stop physically exercising just because you can overdo it on occasion? No, not really. And even when they do overdo and they go to the gym and they lift too much and their pecs hurt or their shoulders hurt, they don't stop exercising for two weeks until they feel 100% or give it up completely just because they overdid it or it can be overdone theoretically. And so if you look at PEMF, high intensity PEMF as cellular exercise, because it is providing the cells and the body with very similar benefits and impact physiologically as regular, you know, exercise, physical exercise, then you just say to yourself, well, shoot, if I ever overdo it, I know how to mitigate those effects. And I know it's not harmful just because I feel like it's overdone. And somebody who gets on a high intensity PEMF for the first time and, you know, uses it at full strength for three or four hours, they probably won't like themselves the next day. Yeah, it is like a workout. Let's just put it that way. But that doesn't mean that it's doing something that's unsafe because it's really creating the same type of maybe undesired or unexpected events or effects on the body as just going and running 10 miles on the treadmill if you've ever been to the gym in five years and that's what you do, you're not going to really enjoy yourself for the next day or two. And when that does happen, you know, you work out lighter the next day, you may take a walk instead of running a marathon, you know, like you did to make yourself tired and sore, you may just continue to walk. And you'll find that getting back on in terms of let's say working out with with physical exercise, you'll find that doing a lighter workout, maybe a walk instead of a 10 mile run or sprint, you know, will help you recover better than if you were to just sit on your couch for the next five days and wait until it all goes away. Yeah, very similar with PEMF. If you ever get an effect that you don't enjoy for some reason, I would just say get back on it, turn it down a little bit, make sure you're hydrated and nourished from that perspective and you're getting your rest. And I think that'll mitigate those symptoms if they were to occur. So if people just think of high intensity PEMF as cellular exercise, a lot of those fears and concerns I think will be will be mitigated.

Andy Smith 29:42 
No, it's a good way to put it and well, I mean, some people will go as far as saying just using a PEMF, just using a high intensity PEMF device, even at the right modality. So even, you know, only for 12 minutes or only for 10 minutes or so. Just the fact that you're putting yourself on a high intensity device at full intensity or something is dangerous and it can have the reverse effects to PEMF, you know, obviously not my belief. But what's your defense in that aspect because we know these sorts of things go out online and, you know, and it's for us to kind of put these to one side.

Joe LeHotay 30:21 
Yeah, I mean, I think it's very simple. I've been at this eight years, you've been at this 10 years or whatever it's been, you make devices, I demonstrate, sell devices, support devices, work with clients who use these on a population of patients and clients. So I think between the two of us, I'll just speak for myself right now, but I think between the two of us, we've probably touched tens of thousands, if not hundreds of thousands of lives between all of our networks using high intensity PEMF. And I don't have any reports of it being dangerous for anybody. No, exactly that. So I'm sorry, folks. I mean, I think there are other reasons to put that type of information out there. It's certainly not manifesting itself in my experience.

Andy Smith 31:16 
And, and myself personally, I'm a complete user on the fence because I use a low to medium device, you know, the device I manufacture, I use that on a daily basis, but I also use a high intensity device quite often, probably two to three times a week, you know, when I just need that extra bit of boost, a bit extra kick, then, you know, go and reach for a high intensity device. So, you know, someone that uses a combination of two and understands the benefits of both, you know, I don't see any ill effect of using either of those. And I'm 37 now, I've used PEMF for over 14 years and all my limbs are still intact. So, something must be working.

Joe LeHotay 31:56 
High intensity every day and I never use low intensity. I've been using it pretty much every day for about eight years. Sometimes, you know, a few times a day. I just turned 60 and I feel like I'm 25.

Andy Smith 32:15 
No, we're living proof that it works.

Joe LeHotay 32:19 
I just think that's the bottom line, right? I mean, I think one of the biggest mistakes people can make about PEMF and not only high intensity, but any PEMF, low intensity, high, whatever, don't make the mistake of thinking that it's new or unproven because you're losing time. If you think that you have to do a bunch of due diligence, a bunch of research, a bunch of proving it to yourself, PEMF has been around a hundred years. It's been used on people and animals for close to that. Animals close to that, I would say. Don't do yourself a disservice by thinking that you have to prove it to yourself. It's self-evident. It works. It works. It's safe. It's effective. It's been utilized for many, many, many years. There are myriad studies if you want to look up studies if you're that type of person, but you don't have to prove it anymore than it already is proven. So don't make the mistake because you're just losing time. The time you spend researching it and proving it to yourself is time you could have used being on it and making everything you do in your wellness strategy that much better. So.

Andy Smith 33:39 
Don't do that to yourself and my advice to a lot of people is you know when they come to us and sort of say you know we've spoken to this company we spoke to this company they've actually said this cut this you know this manufacturer's bad and this is bad and highs bad and lows bad. And my advice to them is you know if you're speaking to someone and all they can do is attack every other company that kind of speaks volumes about their products so. You know maybe just look at the ones that are kind of raising awareness of PEMF and and get a device that kind of suits you the whichever is going to be used by you the most often you know that's that's that's a good device.

Joe LeHotay 34:12 
Totally. And I appreciate that philosophy. I'll quote something I've heard years and years ago. I forget where I heard this, but I think it was a sales motivational type speaker that I was watching years and years ago. And he said, there's two ways to have the tallest building in town. Build it or knock everybody else's building down. That's a good one. There's a lot of that going on in business. Absolutely sure. And I think people can smell that for certain. I think people can smell that. If you're the type of person who is constantly slinging mud at other products and other companies, maybe there's not enough to say that's good about your own thing.

Andy Smith 34:56 
So another question I've got is about using high intensity PEMF on directly to the head. We see a lot of these images going around and people using high intense in the head. Is there benefits for this and what are the main benefits and outcomes of using the high intensity directly to the brain or to the head?

Joe LeHotay 35:13 
Yeah, normally, I would just answer that, you know, what does PEMF do adds energy to the cells? Is it better to have more energy in your head or less? That's usually my answer. And the conversation can go in a lot of directions from there, but there are a lot of things inside the head that could benefit from having more energy. And as long as you're not over again, overdoing it with a mind for, you know, how much intensity you might prefer or feel comfortable with. I think using PEMF on the head is just like using it on the rest of the body. As long as you are paying attention to your body's signals and the comfort level, and you're not going crazy with it, or you're monitoring anything that would occur, and you're helping to mitigate that, as we talked about earlier, I think it's great. And a matter of fact, I would go so far as to say, if you're not using PEMF on your head, you may not be getting the fullest possible benefit that you could be from your PEMF device.

Andy Smith 36:18 
No, great answer. And is there anyone, Joe, who you think shouldn't be using high-intensity PEMFs?

Joe LeHotay 36:25 
Sure. I mean, there are some clear contraindications for PEMF. So pregnant women, we don't want to be using it. We don't want people to use it if they have an implanted medical electronic device, like a pacemaker and such. Now implanted knee replacements and things like that are usually just fine. Just monitor the intensity on their comfort level. And then organ transplant patients are usually a no-no as well because PEMF can be known to boost the immune system, and we never want any issues of potential rejection of an organ. So for the most part, those are the big contraindications. I would also say to be cautious or at least people that have recently had surgery in the past couple of weeks and their doctor hasn't cleared them for exercise yet to not get on a high-intensity PEMF until the doctor clears them for that physical exercise. And now they can go back to remember cellular exercise, same parallel as before.

Andy Smith 37:30 
Yeah, talking now about pulse, who do you see these going to most often, you know, we've talked about the cost of these devices we talked about, they're quite big and bulky. Sometimes you can get smaller versions now a pulse, but who's buying these? Who do you see having these systems make most frequently?

Joe LeHotay 37:48 
Yeah, I mean, anybody with the resources, really, I mean, half of my clients are private, and half are professional. And you would sometimes think that, you know, a higher cost device might be thought of as clinical only, that type of thing. But since PEMF isn't a medical device, you don't need any special medical credential to run it, administer it. And so you find people in all walks of life, from personal and private families to, you know, animal trainers and chiropractic to wellness on the human side, chiropractors, integrative medicine, wellness, naturopaths, regenerative medicine practices, so stem cell docs, that kind of thing, pro sports, pro athletes on the individual side, from tennis to baseball, to hockey, to golf, to, I think it's the ease of use, the fact that it's more of a wellness modality, not a medical device, no special, like we said, training or credentialing necessary. I think it just comes down to a matter of, do people want what they believe to be the most efficient, impactful, in a time manner and results manner, in a lot of cases, solution if they have the budget, the resources to be able to pull that off. And, you know, I think people who buy Bentley's don't need Bentley's necessarily, but they buy them because they can and they want the best. And some people view a high intensity device as the best for whatever, some of the reasons we discussed. And I think that's what draws people to pulse. Pulse in particular, not only wants to be known as the best, but we also want to be known as the most luxurious. And so, you know, from the zero gravity loungers to the nice chairs and beds and small accessories that we put together, we're not only proud of our machines and the generators, but we're also proud of the way we apply those to the body and how comfortable and peaceful and relaxed and energized people feel from that experience. And frankly, on the professional side, I think that's what drives the business the most. And we could talk about machines all day long and how they compare in this level and that level and power and stuff. But really, what people are drawn to is how it feels when it's working. They're not thinking about the inner workings of the device itself. They're thinking about how they can lay down on that comfortable looking lounger. And, you know, that's what drives the business in a wellness type of practice or biohacking facility, that kind of thing.

Andy Smith 40:54 
Yeah. And we talk about it a lot on the podcast. Some people need to feel something, you know, it's people going to lay under a red light lamp and, and it probably does a lot less than the PEMF does, but you can see it, you can feel it, you can feel the warmth, you know, you feel nicer when you get up all these sorts of things. Whereas with PEMF devices on the lower intensity side of things, you can't feel it, it's, it's, you know, you have to understand and you have to believe in the fact that it is going to help you over time, but you just have to commit to it. Whereas the high intensity ones, like you say, you can really get a good kick from a high intensity one. So it just helps some people with their mentality as well. When it comes to

Joe LeHotay 41:36 
Human nature. But I think from a business standpoint, when these wellness professionals are putting in modalities that they want to be more passive, they want to put in a red light bed, they want to put in a hyperbaric chamber, they want to put in PEMF, they want to put in cryotherapy. Why? Because these are, quote, unquote, passive modalities. They let you put somebody on, right, put on the red light, switch it on, walk away, the person, you don't see the person again until they're done. They're coming out to say goodbye. We'll see you next time. You don't have to spend any time with them as the wellness provider or staff. That's the reason why people put in PEMF and these other modalities. So if you're putting in a modality that to your point, people aren't going to necessarily understand what it's doing from the beginning because they don't feel it. They don't experience anything. Well, now it's going to take more of your time as the business owner potentially to make that education, to ensure that they're using it enough to get the full benefits to what we were talking about earlier. Now, if you're spending that amount of time to educate, it's no longer a passive modality. Now it's a more active modality. It's taking your time. It's taking your staff's time. That's not why you put that in to begin with. And so let's really think about, people don't always think about that component of it and how much education it requires, making it less of a passive modality and more of an active modality. So I think that's a point that some people miss.

Andy Smith 43:29 
Yes. And you mentioned in there a bit further back about training. Do you recommend people have training when they buy a Pulse device? Do they need training? How easy is that for them to obtain?

Joe LeHotay 43:41 
Yeah, it's totally easy to obtain. All the pulse training is online and now we've actually just opened up again. We used to have it pre-COVID and then it closed in 2020, unfortunately, but we just reopened training and experience center here in the Atlanta, Georgia area, which is beautiful. I've put it on social a couple of... I was there the other day, so I put a few shots on there and it's a great place to hang out. But you can go through all the training online. You don't have to come to our facility. You go through, it's a couple hours of modules and videos and things to read and you get certified. And anyone can go through that training, whether it's the business owner, the staff, and if you have turnover, it's always included with a system. When you obtain a system, it's always included with that. And so there's no additional charge or anything. So real quick and easy. The systems are very easy to operate, as you know, yours are very similar in that way. They're easy to operate. It doesn't take a college education to figure out how to operate, especially some of the impulse devices where you're not even working with a specific frequency, you're turning it on, you're turning it up to comfort, you're adjusting the speed and the intensity, and then you're just making sure you enjoy the experience. So it's really not a ton to it.

Andy Smith 45:02 
While we're kind of on the subject wrapping up and things, do you have any client stories that you wanted to share with us in terms of, you know, some real success stories because, you know, that's one of the things with us is obviously we're running a business, but seeing what is coming out the other end and the people that we're helping is, you know, is really a nice warming feeling and just want to know if you've got one or two kind of client testimonies that you can share with us.

Joe LeHotay 45:27 
Yeah, I do. I have a couple that are amazing. And the thing I've learned, and you probably you may agree with this or resonate with this, but there's a lot of people out there in pain. There's a lot of people out there that have been dealing with their pain for a long time. And a lot of those people come to PEMF as a solution and sort of as almost like a last resort. I've been to every doctor. I've taken every medication. I've had surgeries. I've done this. I've done that. They finally stumble across PEMF somewhere. Somebody tells them about it. They see an ad, see an internet, whatever. They try it and they get awesome results. They feel wonderful and they're hooked. Those stories are everywhere now with PEMF. We've heard those stories for so long and they're wonderful. And I feel great for anyone who has experienced that and who's gotten that issue out of their lives or is able to manage it now and it feels much better. Some of the ones that aren't so common that sort of stick with me. There's one that a guy calls me one day and he says, my seven-year-old has been chronically wetting the bed every day of his life since he was born, since he was out of diapers. So for five, six years, let's say. And will this help him? I don't know. Maybe. What am I supposed to say? Yes. Could. It could help. And he says, well, we're a holistic family. I've read a lot about PEMF. I'm going to get a device and we'll try it. And if it doesn't work for that, that's okay because we know it'll be great anyway. And four days after they had their device, he texted me and said, my son got up in the middle of the night, went to the bathroom for the first time in his life. And so that was to me a really unusual story of not... We think of PEMF, again, as pain, musculoskeletal, soft tissue, what have you. This was more neurological, perhaps, or pathway signaling from the nervous system from bladder to brain type thing. Why did that kid all of a sudden know that he should wake up to go to the restroom when before never knew that every single night of his life? I thought that was amazing. The other one I would always remember is the employee of Pulse who had been working with the company for a while, married for 22 years, never had children, was told at the beginning of their marriage, maybe five, six years in after trying to have children that they would never have children. And after being loaned a machine by the company to take home and you and your husband use this as your wellness strategy, six months later, she was pregnant. She was 48 years old and had a healthy pregnancy, healthy baby. The baby's about six years old now. And so that's another one where it's a testament to when you provide the body with the energy that it needs and it craves and requires, you never quite know what might result from that because the body is an amazing creation. And unfortunately, we don't always heal and resolve things in our bodies the way that we would maybe expect or maybe that happened when we were younger even, perhaps in some cases. This is my thought. As society evolves and we get more technologies and frequencies that are aberrant to the body and foreign to the body and the body doesn't know how to process and more toxins and pollution in our food, in our air and in our water, our lifestyle of constantly running and working and traveling and stressing and paying off debt and things like that. These things, lifestyle and environment compromise our cellular energy more now than even 50, 100, 150 years ago. Shoot, probably more than even 10 years ago now. I think the need for something like PEMF is accelerating as... society evolves, if you will. And I think that you need to be looking at a way to energize yourself. Make sure your mitochondria are happy. I just got a kick out of this shirt. Make sure your mitochondria are happy so that your body can produce enough energy to do the myriad things that it was created to do and we know that it can do if not suppressed by some environmental or lifestyle factor.

Andy Smith 51:02 
No, thank you so much those and then those case studies really kind of hit home for me And and it's what we talk about a lot on the PEMF there on the PEMF podcast is that PEMF isn't condition specific We're not trying to target cancer. We're not trying to target a frozen shoulder. We you know Exactly what you just explained is we're trying to undo all this damage that You know that modern society it puts on to us. So it's just creating that environment to heal It's it's bringing us back to nature. It's energizing the mitochondria as you just said and you know That is a recipe for you know, a remedy should we say for health? So Anyway, Joe, thank you so much for joining us today. It's been it's been amazing. I think you've really shared some amazing knowledge on PEMF as general and also in the high intensity range because it does come under some some scrutiny sometimes I don't understand why you know from these other, you know, the lower intensity devices But it's you know, it's great to have this Show the coin from both sides should we say so Joe, where can people find you where can they You know if somebody wants to come talk to you directly or someone's in the US or anywhere and they want to buy a poll system Where can they find you?

Joe LeHotay 52:14 
The easiest and quickest way, a couple of ways. On Instagram, I'm at lehotejo, so last name, first name. I post a lot on just simple ways of sharing PEMF, simple ways of explaining it, talking to clients and patient testimonials and things like that. So it's a great resource for, I try to have it be a great resource for both providers and for consumers of PEMF. Also just by direct by email at Joelehotey@pulsepemf.com. And then I also write a sub-stack under PEMF Joe, where I talk about how to navigate the confusing market of PEMF, some of the topics we talk about here, how to implement PEMF in your wellness business. And then some of the podcasts that, I'll promote this podcast on there. And so some of the podcasts where I'm guests and I'm talking about these topics actually go out on that newsletter as well. Those are probably the top three.

Andy Smith 53:10 
Amazing thanks again Joe and I will speak again soon I think we're hopefully gonna see each other in Vegas in in a month or so time so.

Joe LeHotay 53:17 
That would be awesome. Yes, come by and say hi. Thanks very much, Andy. Really appreciate being here. Thanks a lot.